About Us
DELIVERING EVIDENCE BASED RESULTS TO OUR CLIENTS
Over the last 20 years, Real Insights has worked with hundreds of businesses across Ireland and overseas on a wide range of market research projects. Using tried-and-tested research methods, we analyse, interpret, report and action plan to deliver tangible, evidence based results to our clients to inform decision making and provide the strategic direction they need.
Led by Colette Quinn, our MD, Real Insights has worked with businesses of all shapes and sizes since 2004. Prior to setting up Real Insights, Colette headed up the consumer insight function at Musgrave and Vodafone Ireland.
We love what we do, we have a deep understanding on market insights, and consumer behaviour and we use this to help our clients unlock growth.
When you work with us you get access to senior people with decades of experience in their chosen field – we don’t off load work to juniors and just appear at the pitch and debrief!!
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OUR VISION
Be the end to end research and insights consultancy for those seeking answers, growth and change.
MISSION & PURPOSE
Research, strategy and initiatives with brands, businesses and institutes, making business sharper
OUR VALUES
Ethics / Integrity / ‘So, what now….?’
HOW WE DO IT
We Listen
We listen to you to really get underneath what you need and we build a bespoke approach for you that will deliver on those needs, no black box techniques or formulaic approach here!
We’re results driven
We don’t sit on the fence, and we don’t believe in research for the sake of it, to tick a box or populate a KPI scorecard. We fundamentally believe in research and evidence-based insights driving every facet of the decision-making process for a business.
We’re in it for the long haul
Unlike many other research agencies out there, our team has worked on the other side of the fence so to speak, working for some of the world’s biggest brands in many different markets before working agency side so we are very commercially focused, and we understand the need for research to go beyond simple reportage. Put simply, we help you build the pragmatic building blocks of future Marketing and Sales strategies – we’re not academic researchers!
An integral part of our clients team
More often than not we end up being an integral part our client’s team and a trusted strategic partner. We become immersed in all that they do allowing us to better understand their market and customers thereby enabling them to make better informed business decisions to drive growth and competitive advantage.
Real Insights on Enterprise Irelands Podcast Series: Helping you grow your business
Real Insights & Excel@ Market Intelligence
Real Insights on 24 Tribes Podcast
Ready to unlock growth from insights?
Get in touch to have a conversation with us to discuss your research needs.
KIND WORDS
Colette & Real Insights deliver excellent quality field work and analysis but really come into their own with fantastic killer insights and strategy recommendations. Colette works in partnership with clients to really understand and explore the business problem or opportunity and to bring impactful, compelling insights that deliver real business value.
Edel Russell, Insight & Innovation Director,
Musgrave Group
Thanks to both you & your team for the manner in which our Client Engagement Survey was handled. The results will assist us progress with improvements highlighted through the data collected. We have found the exercise to be most beneficial & feel such a medium of connectivity with our clients, will not be a once off.
Managing Director
Financial Services
Sincere thanks for your support on this project. It will put us in the best possible position to pitch successfully for funding for our new offering. It has been an absolute pleasure, and wonderful learning experience, to work with you all. Your professionalism, attention to detail and enthusiasm has been a superb support to me and the entire project team.
Senior Category Manager
The Real Insights team supported us in the development of a market intelligence strategy for the Group. The learnings and skills acquired during the engagement has helped us to analyse and benchmark competitor products across different markets and has giving us a framework to gather market intelligence and insights using the Trello application. I highly recommend Colette and her team
Joe Aherne
The Leading Edge Group
We knew we needed to think outside the box, play to our strengths and examine what opportunities the pandemic may have to offer us. We now have a good marketing plan and that needs to be executed effectively.
Jerome Gannon, CEO
Nomadic Display
Colette and Real Insights offer an excellent service. I worked with Colette on a number of market research projects including website usability studies, brand awareness measurement and explorative research around brand USP’s. She provided an expert, timely service and took the time to really understand our requirements. I’d highly recommend her services.