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The ‘so what’ factor – The difference between Market Research & Consumer Insights:

April 22, 2016 by Colette Quinn

I always remember attending my very first research agency debrief as a client many moons ago. I had just joined from agency side so it was a bit strange for me sitting at the other side of the table so to speak. After a two hour session of death by PowerPoint and to the utter […]

Filed Under: blog Tagged With: business planning, consumer insights, decision making, insights, market analysis, market research, strategic thinking, Strategy

Make things smarter & connected or go out of business….

March 10, 2016 by Colette Quinn

‘If you’re in the business of making things & you’re not making them smarter or connected you will go out of business, let me repeat that for you, things need to be smarter & connected – Disrupt or be Disrupted’ – Philip Moynagh, VP of IoT Group (IOTG) at Intel. This for me was the […]

Filed Under: blog Tagged With: Consumer insight, Innovation, Insight, market research, Market Validation, Strategy

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Interested in diversifying to the French Market? This is for you…….

  If you're interested in looking at and exploring the potential opportunities for you and your business in the French Market then do check out the latest reports and databases available through the invaluable resource that is the Market Research Centre at … [Read More...]

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