We’ve just launched a bespoke research and consultancy service to prepare businesses for Brexit. Carrying out market analysis is integral for companies to navigate Brexit.
The latest quarterly business
Rule #1: STOP building stuff nobody wants!!
Back in September 2015 we wrote a post entitled: ‘The importance of Insight: Why so many start-ups fail’. The biggest cause for start-up failure at that time was ‘No Market Need’. So it was interesting to see that two years on it still holds that top spot according to research published recently by Illumination Consulting […]
Predicting the future is easy……
The lion’s share of our business is helping businesses both established and new to understand whether their new product or service has legs and is commercially viable. And time and time again we come across the same issue – everybody looks to the future and what people might want or do as oppose to looking […]