Market Research and consumer insights doesn’t have to be complicated or difficult! Colette, our MD and Founder had a great chat recently with Stephen Ryan of 24 Tribes and Narration around how she got interested in research in the first place and how her work with the likes of Gillette, Coca-Cola and Unilever in the […]
If you’re interested in looking at and exploring the potential opportunities for you and your business in the French Market then do check out the latest reports and databases available through the invaluable resource that is the Market Research Centre at Enterprise Ireland. It has all the up to date stats, trends and insights […]
If 2017 taught us anything, it’s that we live in uncertain times – and this is unlikely to change in 2018. Many buzzwords were bandied about last year to describe the state of affairs globally, including VUCA (short for volatility, uncertainty, complexity and ambiguity), which is essentially another way of saying things are ‘crazy and unpredictable’. How can we, […]
We’ve just launched a bespoke research and consultancy service to prepare businesses for Brexit. Carrying out market analysis is integral for companies to navigate Brexit.
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Back in September 2015 we wrote a post entitled: ‘The importance of Insight: Why so many start-ups fail’. The biggest cause for start-up failure at that time was ‘No Market Need’. So it was interesting to see that two years on it still holds that top spot according to research published recently by Illumination Consulting […]