Market Research and consumer insights doesn’t have to be complicated or difficult! Colette, our MD and Founder had a great chat recently with Stephen Ryan of 24 Tribes and Narration around how she got interested in research in the first place and how her work with the likes of Gillette, Coca-Cola and Unilever in the […]
Every strategic business decision should be based on solid market and competitor intelligence. The most successful companies gather intelligence as part of an ongoing team based process. We were delighted to develop this programme for Enterprise Ireland in collaboration with our colleague Roisin Bell of Knowledgework which equips participants with the tools and skills to […]
If you’re interested in looking at and exploring the potential opportunities for you and your business in the French Market then do check out the latest reports and databases available through the invaluable resource that is the Market Research Centre at Enterprise Ireland. It has all the up to date stats, trends and insights […]
We’ve just launched a bespoke research and consultancy service to prepare businesses for Brexit. Carrying out market analysis is integral for companies to navigate Brexit.
The latest quarterly business
Back in September 2015 we wrote a post entitled: ‘The importance of Insight: Why so many start-ups fail’. The biggest cause for start-up failure at that time was ‘No Market Need’. So it was interesting to see that two years on it still holds that top spot according to research published recently by Illumination Consulting […]