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There are two schools of thought when it comes to competitor analysis: those who believe that you shouldn’t worry about what others are doing and just concentrate on your own business and get on with it and those who firmly believe that keeping tabs on what your competitors are doing is part and parcel of […]
Market Research and consumer insights doesn't have to be complicated or difficult! Colette, our MD and Founder had a great chat recently with Stephen Ryan of 24 Tribes and Narration around how she got interested in research in the first place and how her work with … [Read More...]
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