Market Research and consumer insights doesn’t have to be complicated or difficult! Colette, our MD and Founder had a great chat recently with Stephen Ryan of 24 Tribes and Narration around how she got interested in research in the first place and how her work with the likes of Gillette, Coca-Cola and Unilever in the […]
The ‘so what’ factor – The difference between Market Research & Consumer Insights:
I always remember attending my very first research agency debrief as a client many moons ago. I had just joined from agency side so it was a bit strange for me sitting at the other side of the table so to speak. After a two hour session of death by PowerPoint and to the utter […]
New Year, New Business Idea – But does it have legs? Is it commercially viable?
A new year is fast approaching with new year resolutions to be made & it is at this time of year that many people start thinking about those niggly ideas that have been bugging them or swirling around in their head. Could it have potential & could it be worth leaving their day job to […]
Why research is vital for the success of NPD
We’ve all heard this stat around NPD: ’80% of all new product launches fail’. Understanding why new products fail is often as important as understanding why they succeed. Having worked with many businesses over the years both her & abroad from breakfast cereals, beauty products, soft drinks & alcoholic beverages right through to medical devices […]