I always remember attending my very first research agency debrief as a client many moons ago. I had just joined from agency side so it was a bit strange for me sitting at the other side of the table so to speak. After a two hour session of death by PowerPoint and to the utter […]
New Year, New Business Idea – But does it have legs? Is it commercially viable?
A new year is fast approaching with new year resolutions to be made & it is at this time of year that many people start thinking about those niggly ideas that have been bugging them or swirling around in their head. Could it have potential & could it be worth leaving their day job to […]
Why research is vital for the success of NPD
We’ve all heard this stat around NPD: ’80% of all new product launches fail’. Understanding why new products fail is often as important as understanding why they succeed. Having worked with many businesses over the years both her & abroad from breakfast cereals, beauty products, soft drinks & alcoholic beverages right through to medical devices […]