Back in September 2015 we wrote a post entitled: ‘The importance of Insight: Why so many start-ups fail’. The biggest cause for start-up failure at that time was ‘No Market Need’. So it was interesting to see that two years on it still holds that top spot according to research published recently by Illumination Consulting […]
Concept Validation – Are you asking yourself the right questions?
How often have you said or heard somebody say ‘I know my idea is a good one but I’m not sure if there’s really something in it or if there is enough there to warrant me giving up the day job & pursuing it full time?’ All too often entrepreneurs and established businesses rush ahead […]
New Year, New Business Idea – But does it have legs? Is it commercially viable?
A new year is fast approaching with new year resolutions to be made & it is at this time of year that many people start thinking about those niggly ideas that have been bugging them or swirling around in their head. Could it have potential & could it be worth leaving their day job to […]