The lion’s share of our business is helping businesses both established and new to understand whether their new product or service has legs and is commercially viable. And time and time again we come across the same issue – everybody looks to the future and what people might want or do as oppose to looking […]
Competitor Analysis: Why Bother?
There are two schools of thought when it comes to competitor analysis: those who believe that you shouldn’t worry about what others are doing and just concentrate on your own business and get on with it and those who firmly believe that keeping tabs on what your competitors are doing is part and parcel of […]