Real Insights

Insights | Intelligence | Ideas

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Future proofing your business for 2018 & beyond…….

February 14, 2018 by Colette Quinn

If 2017 taught us anything, it’s that we live in uncertain times – and this is unlikely to change in 2018. Many buzzwords were bandied about last year to describe the state of affairs globally, including VUCA (short for volatility, uncertainty, complexity and ambiguity), which is essentially another way of saying things are ‘crazy and unpredictable’. How can we, […]

Filed Under: blog, Future Proofing, insight, intelligence, Market Research, New Market Entry, Uncategorized Tagged With: Business KPIs, Business Metrics, Business Modelling, business planning, Business Strategy, Future Proofing, market analysis, market research

Is your business Brexit ready? If not, we can help…….

December 7, 2017 by Colette Quinn

We’ve just launched a bespoke research and consultancy service to prepare businesses for Brexit.  Carrying out market analysis is integral for companies to navigate Brexit.

The latest quarterly business

Filed Under: blog, Brexit, Diversification, insight, Market Research, New Market Entry Tagged With: brexit, business planning, Feasibility Study, market analysis, market diversification, market entry, Market Intelligence, market research, market sizing, Market Validation

The ‘so what’ factor – The difference between Market Research & Consumer Insights:

April 22, 2016 by Colette Quinn

I always remember attending my very first research agency debrief as a client many moons ago. I had just joined from agency side so it was a bit strange for me sitting at the other side of the table so to speak. After a two hour session of death by PowerPoint and to the utter […]

Filed Under: blog Tagged With: business planning, consumer insights, decision making, insights, market analysis, market research, strategic thinking, Strategy

New Year, New Business Idea – But does it have legs? Is it commercially viable?

December 21, 2015 by Colette Quinn

A new year is fast approaching with new year resolutions to be made & it is at this time of year that many people start thinking about those niggly ideas that have been bugging them or swirling around in their head. Could it have potential & could it be worth leaving their day job to […]

Filed Under: blog Tagged With: business idea, business planning, Commercial Viability, Concept Validation, consumer insights, Feasibility, market analysis, market research

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Real Insights on Market Research – 24 Tribes podcast

Market Research and consumer insights doesn't have to be complicated or difficult! Colette, our MD and Founder had a great chat recently with Stephen Ryan of 24 Tribes and Narration around how she got interested in research in the first place and how her work with … [Read More...]

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Real Insights
Unit 5, Carrigaline Industrial Park,
Carrigaline
Co. Cork P43 NV30, Ireland

Tel: +353 21 4374240

Email: info@real-insights.com

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