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Rule #1: STOP building stuff nobody wants!!

August 3, 2017 by Colette Quinn

Back in September 2015 we wrote a post entitled: ‘The importance of Insight: Why so many start-ups fail’. The biggest cause for start-up failure at that time was ‘No Market Need’. So it was interesting to see that two years on it still holds that top spot according to research published recently by Illumination Consulting […]

Filed Under: blog, Concept Validation, insight, intelligence, Market Research Tagged With: business idea, Commerical Viability, Concept Validation, Feasiblity Study, Market Intelligence, market research, market sizing, Market Validation, Market Value, Start-ups

New Year, New Business Idea – But does it have legs? Is it commercially viable?

December 21, 2015 by Colette Quinn

A new year is fast approaching with new year resolutions to be made & it is at this time of year that many people start thinking about those niggly ideas that have been bugging them or swirling around in their head. Could it have potential & could it be worth leaving their day job to […]

Filed Under: blog Tagged With: business idea, business planning, Commercial Viability, Concept Validation, consumer insights, Feasibility, market analysis, market research

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Real Insights on Market Research – 24 Tribes podcast

Market Research and consumer insights doesn't have to be complicated or difficult! Colette, our MD and Founder had a great chat recently with Stephen Ryan of 24 Tribes and Narration around how she got interested in research in the first place and how her work with … [Read More...]

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Carrigaline
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