Real Insights

Insights | Intelligence | Ideas

  • E-mail
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
  • Home
  • What We Do
  • Who We Are
  • Our Work
  • Our Clients
  • Our People
  • Contact

Rule #1: STOP building stuff nobody wants!!

August 3, 2017 by Colette Quinn

Back in September 2015 we wrote a post entitled: ‘The importance of Insight: Why so many start-ups fail’.

The biggest cause for start-up failure at that time was ‘No Market Need’.

So it was interesting to see that two years on it still holds that top spot according to research published recently by Illumination Consulting in the US.

It’s VITAL to do proper market research upfront before you start investing time, money and energy into something. PLEASE don’t give up the day job or remortgage the house before knowing whether your idea or new product or service has legs and how big those legs are!

But don’t just take it from us:

George Berkowski, formerly Head of Product at Hailo, and best selling author of ‘How to Build a Billion Dollar App‘ talked about the following as keynote speaker at this years Amplify Digital Marketing Conference in Cork last week:

 ‘Focus on building things people will LOVE‘

and the key to this was

‘Doing your research first: knowing your market, your enemies (i.e. your competitors) and understanding your customer’.

Let us help you with it – it’s our bread & butter!

E: info@real-insights.com / www.real-insights.com

Filed Under: blog, Concept Validation, insight, intelligence, Market Research Tagged With: business idea, Commerical Viability, Concept Validation, Feasiblity Study, Market Intelligence, market research, market sizing, Market Validation, Market Value, Start-ups

TWITTER

Tweets by @Real_Insights

OUR BLOG

Real Insights on Market Research – 24 Tribes podcast

Market Research and consumer insights doesn't have to be complicated or difficult! Colette, our MD and Founder had a great chat recently with Stephen Ryan of 24 Tribes and Narration around how she got interested in research in the first place and how her work with … [Read More...]

More Posts from the blog

CONNECT WITH US

Real Insights
Unit 5, Carrigaline Industrial Park,
Carrigaline
Co. Cork P43 NV30, Ireland

Tel: +353 21 4374240

Email: info@real-insights.com

  • E-mail
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
Copyright ©2023 Real Insights | All Rights Reserved. | Cookie Policy | Terms & Conditions | Website by Synergy Web Strategies
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT