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Why research is vital for the success of NPD

October 22, 2015 by Colette Quinn

We’ve all heard this stat around NPD: ’80% of all new product launches fail’. Understanding why new products fail is often as important as understanding why they succeed. Having worked with many businesses over the years both her & abroad from breakfast cereals, beauty products, soft drinks & alcoholic beverages right through to medical devices […]

Filed Under: blog Tagged With: consumer insights, market analysis, market research, NPD

The importance of Insight – Why so many Start-ups Fail…

August 9, 2015 by webmaster

Everybody has ideas but not everybody can execute their idea & create a successful business out of it. We see proof of this every day in our work – somebody with a great product or idea for a service but no clue who’s going to buy it, how many of these people are out there […]

Filed Under: blog

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Interested in diversifying to the French Market? This is for you…….

  If you're interested in looking at and exploring the potential opportunities for you and your business in the French Market then do check out the latest reports and databases available through the invaluable resource that is the Market Research Centre at … [Read More...]

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