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New Year, New Business Idea – But does it have legs? Is it commercially viable?

December 21, 2015 by Colette Quinn

A new year is fast approaching with new year resolutions to be made & it is at this time of year that many people start thinking about those niggly ideas that have been bugging them or swirling around in their head. Could it have potential & could it be worth leaving their day job to […]

Filed Under: blog Tagged With: business idea, business planning, Commercial Viability, Concept Validation, consumer insights, Feasibility, market analysis, market research

Competitor Analysis: Why Bother?

December 1, 2015 by Colette Quinn

There are two schools of thought when it comes to competitor analysis: those who believe that you shouldn’t worry about what others are doing and just concentrate on your own business and get on with it and those who firmly believe that keeping tabs on what your competitors are doing is part and parcel of […]

Filed Under: blog Tagged With: Competitor Analysis, Competitor Intelligence, Feasibility Study, market analysis, market research

Why research is vital for the success of NPD

October 22, 2015 by Colette Quinn

We’ve all heard this stat around NPD: ’80% of all new product launches fail’. Understanding why new products fail is often as important as understanding why they succeed. Having worked with many businesses over the years both her & abroad from breakfast cereals, beauty products, soft drinks & alcoholic beverages right through to medical devices […]

Filed Under: blog Tagged With: consumer insights, market analysis, market research, NPD

The importance of Insight – Why so many Start-ups Fail…

August 9, 2015 by webmaster

Everybody has ideas but not everybody can execute their idea & create a successful business out of it. We see proof of this every day in our work – somebody with a great product or idea for a service but no clue who’s going to buy it, how many of these people are out there […]

Filed Under: blog

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Real Insights on Market Research – 24 Tribes podcast

Market Research and consumer insights doesn't have to be complicated or difficult! Colette, our MD and Founder had a great chat recently with Stephen Ryan of 24 Tribes and Narration around how she got interested in research in the first place and how her work with … [Read More...]

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Carrigaline
Co. Cork P43 NV30, Ireland

Tel: +353 21 4374240

Email: info@real-insights.com

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