A new year is fast approaching with new year resolutions to be made & it is at this time of year that many people start thinking about those niggly ideas that have been bugging them or swirling around in their head. Could it have potential & could it be worth leaving their day job to […]
Competitor Analysis: Why Bother?
There are two schools of thought when it comes to competitor analysis: those who believe that you shouldn’t worry about what others are doing and just concentrate on your own business and get on with it and those who firmly believe that keeping tabs on what your competitors are doing is part and parcel of […]
Why research is vital for the success of NPD
We’ve all heard this stat around NPD: ’80% of all new product launches fail’. Understanding why new products fail is often as important as understanding why they succeed. Having worked with many businesses over the years both her & abroad from breakfast cereals, beauty products, soft drinks & alcoholic beverages right through to medical devices […]
The importance of Insight – Why so many Start-ups Fail…
Everybody has ideas but not everybody can execute their idea & create a successful business out of it. We see proof of this every day in our work – somebody with a great product or idea for a service but no clue who’s going to buy it, how many of these people are out there […]