I always remember attending my very first research agency debrief as a client many moons ago. I had just joined from agency side so it was a bit strange for me sitting at the other side of the table so to speak. After a two hour session of death by PowerPoint and to the utter […]
Make things smarter & connected or go out of business….
‘If you’re in the business of making things & you’re not making them smarter or connected you will go out of business, let me repeat that for you, things need to be smarter & connected – Disrupt or be Disrupted’ – Philip Moynagh, VP of IoT Group (IOTG) at Intel. This for me was the […]
Concept Validation – Are you asking yourself the right questions?
How often have you said or heard somebody say ‘I know my idea is a good one but I’m not sure if there’s really something in it or if there is enough there to warrant me giving up the day job & pursuing it full time?’ All too often entrepreneurs and established businesses rush ahead […]
New Year, New Business Idea – But does it have legs? Is it commercially viable?
A new year is fast approaching with new year resolutions to be made & it is at this time of year that many people start thinking about those niggly ideas that have been bugging them or swirling around in their head. Could it have potential & could it be worth leaving their day job to […]
Competitor Analysis: Why Bother?
There are two schools of thought when it comes to competitor analysis: those who believe that you shouldn’t worry about what others are doing and just concentrate on your own business and get on with it and those who firmly believe that keeping tabs on what your competitors are doing is part and parcel of […]