Back in September 2015 we wrote a post entitled: ‘The importance of Insight: Why so many start-ups fail’. The biggest cause for start-up failure at that time was ‘No Market Need’. So it was interesting to see that two years on it still holds that top spot according to research published recently by Illumination Consulting […]
Predicting the future is easy……
The lion’s share of our business is helping businesses both established and new to understand whether their new product or service has legs and is commercially viable. And time and time again we come across the same issue – everybody looks to the future and what people might want or do as oppose to looking […]
The ‘so what’ factor – The difference between Market Research & Consumer Insights:
I always remember attending my very first research agency debrief as a client many moons ago. I had just joined from agency side so it was a bit strange for me sitting at the other side of the table so to speak. After a two hour session of death by PowerPoint and to the utter […]
Make things smarter & connected or go out of business….
‘If you’re in the business of making things & you’re not making them smarter or connected you will go out of business, let me repeat that for you, things need to be smarter & connected – Disrupt or be Disrupted’ – Philip Moynagh, VP of IoT Group (IOTG) at Intel. This for me was the […]
Concept Validation – Are you asking yourself the right questions?
How often have you said or heard somebody say ‘I know my idea is a good one but I’m not sure if there’s really something in it or if there is enough there to warrant me giving up the day job & pursuing it full time?’ All too often entrepreneurs and established businesses rush ahead […]