Real Insights is an independent market research consultancy set up in 2004.
At Real Insights we believe ...
In working closely with our clients to bring real insight to their business
That real insights should drive every facet of a businesses strategic thinking and decision making process
In delivering customer centric solutions to our clients marketing and business issues
That every issue needs its own unique approach and as such we tailor research solutions to meet our clients individual requirements.
A moments insight is sometimes worth a life’s experience.
Oliver Wendell Holmes, American Author & Poet
We provide full service qualitative and quantitative research, as well as general consultancy and project management to clients.
Full Service Research:
Including project design and set-up, fieldwork i.e. interviews/discussions groups, project management, analysis & reporting.
Research Consultancy:
Including analysing research requirements, devising research programmes, selecting agencies and managing projects.
Interim Assignments:
Working as a member of your team i.e. your one day a week Market Research Manager, managing specific projects on an ad-hoc basis.
Nothing is more terrible than activity without insight.
Thomas Carlyle, Scottish Philosopher & Author
All research and consultancy projects are managed by Colette Quinn personally, and for larger projects Colette calls upon a network of handpicked associates offering complimentary skills.
Telephone and face to face interviewing requirements are met by a small number of specialist research agencies, working under close supervision to ensure Real Insights’ high quality standards. All are fully registered and adhere to industry standards and guidelines.
From a personal perspective, Colette brings a unique range of experience to bare, having worked on both sides of the fence so to speak over the last fifteen years.
Colette has worked for large market research agencies like Research International in London and Hamburg and Lansdowne Market Research in Dublin, as a supplier of research and with the likes of Vodafone Ireland and the Musgrave Group as a buyer of research where she was responsible for and managed multi million euro research budgets.
Furthermore, Colette is a Mentor with Cork City and County Enterprise Boards as well as Enterprise Ireland where she provides expert advice and guidance to small and medium sized enterprises to help them grow and develop their business and ideas.
The benefit of this experience to you is that Real Insights appreciates the commercial application of research and it’s implications within a business environment.
Experience is one thing you can’t get for nothing.
Oscar Wilde, Playwright
Real Insights offers you a research partner who will:
Listen to your needs and work with you to solve your marketing and business issues.
Prioritise your work and give it the time and attention it deserves.
Give you the benefit of the extensive real world experience we have gleaned to date working across numerous markets and industry sectors.
Furthermore, we constantly keep up to date with what's happening: In the marketplace (i.e. trends, lifestyle issues, legislation etc) and in market research and marketing innovation through our membership of The Market Research Society in the UK, The Marketing Institute of Ireland and the Marketing Society of Ireland.
In short, Real Insights will provide not just information and facts and figures but real insights to enhance your understanding of your customer and business and drive your business and strategic planning forward
Or as one of our clients puts it:
The name “Real Insights” is very apt. In our experience of working with Real Insights, we have always been impressed at the level of deep, actionable insights generated by their research. Real Insights takes the time to get under the skin of a project to understand the real drivers behind consumer behaviour. This creates exceptionally powerful and detailed research that can be transformed into solid commercial benefit for clients.
Siobhan O’Dwyer, Brand Director, Threesixty
www.wearethreesixty.com
A wise man does not give the right answers, he poses the right questions. Claude Levi-Strauss, Anthropologist
We’ve been lucky to work with some great brands and businesses since we started back in 2004. Many of our clients have been with us for years, and most have found us through personal recommendation.
These are just some of them ...
We have used Real Insights on a number of occasions and it never fails to deliver thought provoking, challenging and above all actionable insights. The quality of service provided is second to none with particular attention given to tailoring the approach to meet our specific needs. We would have no hesitation in recommending Colette and her team to others"
Eileen Slattery, Marketing Manager, Waterford Stanley
www.waterfordstanley.ie
Real Insights have a strong and intuitive understanding of consumer needs and motivations alongside a project approach which is 'can-do' and pro-active. Research outputs are both clear and actionable adding strong value and insight to our business.
Jane Fitzsimons, Marketing Strategy and Planning Manager, Heineken Ireland.
www.heineken.ie
Real Insights is just that, it has consistently delivered thought provoking insights which have been strategic and action oriented helping us to enhance our understanding of our customers and our business. We look forward to continuing this working relationship with Colette and her team in the future.
Ray Kelly, Marketing Director, Musgrave Retail Partners Ireland Ltd
www.musgrave.ie
Colette has helped us to start to understand the individuals attending our Festival. In an area where there is a lack of real consumer understanding or insight she has helped to light a spark in the darkness. Her thorough and professional approach was great and I look forward to working with her again in the future.
Brendan Rice, Marketing Director,Kilkenny Arts Festival
www.kilkennyarts.ie
I am totally impressed with Colette. The first time we worked together I could not believe the depth of her working knowledge, focus, and tenacity. She doesn’t drop a topic until she has squeezed every drop of juice from it. At the same time, she gives no hint of what direction the discussion could go. So what I got was raw fact as the interviewee saw it. The second set of research produced equally important results. I cannot recommend Colette highly enough and wish her the very best if she takes the offer from Guantanamo Bay!?!
Stephen Pearce, the artistic talent behind the name
www.stephenpearce.com
We found Real Insights excellent to work with, they took the time to really understand our company and our needs before undertaking a website usability study with a focus group. The researcher, Colette Quinn, did a great job of thinking on her feet and adjusting the questions and questioning techniques to suit the audience in order to gain the maximum understanding of user requirements and the level to which our website fulfilled these.
Niamh Ni Mhir, CMO, Web Reservations International
www.webresint.com
Real Insights undertook an extensive audience survey for Cork Midsummer Festival in conjunction with one of the festival’s main funding partners, Failte Ireland. The data received has been extremely useful in shaping the future direction the festival has taken particularly in areas of audience development and international PR and Marketing. Colette was extremely professional and efficient and a real pleasure to work with. I would highly recommend her to anyone.
William Galinsky, Festival Director, Cork Midsummer Festival
www.corkmidsummer.com
Using Real Insights gave us exactly that - A Real Insight into the customers experience when dealing with FreeFlow. The professional approach adopted by Real Insights resonated through-out the process and we will now be adopting this proceess as part of our committment to ongoing quality improvement.
Alan Scroope, CEO & Founder
www.freeflow.com
Colette was very quick to grasp the concept of what we needed to find out, she was very thorough in checking and double checking every detail before going ahead and was very enthusiastic about the outcomes and her work with us.
Rosie Boles, Managing Director, Burgess of Athlone
www.burgessofathlone.ie
Having worked with Real Insights on a number of occasions now I would have no hesitation in recommending Colette and her team to organisations seeking the expertise of a market research company, one which has been able to clearly understand very differing briefs and has brought a flexible and practical approach to each of these, the outputs of which have assisted each of the projects in question to exceed expectations.
Sean O’Sullivan, Acting Chief-Executive, South Cork Enterprise Board
www.sceb.ie
While developing any product, it is all too easy to lose sight of the customer. For us, Real Insights provided exactly that, real insights into what our consumers want from us. The professionalism and attention to detail resulted in a report which addressed all of our key issues and helped us enormously in refining our proposition.
Maurice Collins, Head of Strategy, Portomedia
www.portomedia.com
For a number of years now, Alternative Cater Hire has considered the possibility of a re-brand initiative for the company. In 2008 we decided to take this a step further by initially conducting research within the marketplace. A key element of this was the consideration of our company’s position vis-à-vis our competitors, through the eyes of our customers. Real Insights were employed to carry out this research on our behalf.
The outcomes of this project were highly insightful and extremely beneficial to us in determining how to drive our business forward, particularly from a brand and service perspective. Working with Colette and her team was a real pleasure. They are highly professional and committed to excellence in their work. I regularly look back over the work produced by them and am continually amazed by the depth of the research and the value of it to our business. I have no doubt but that we will continue to refer to this research for quite a while to come.
Siobhán Finn-Henry, Development Director, National Event Hire.
www.nationaleventhire.ie
We used Real Insights to complete a detailed analysis on why our customers shop with us and also to determine which areas we needed to improve on. We were extremely happy with the professional approach that was taken, the quality of the research findings and the way they were presented. We would have no hesitation in recommending Real Insights to anyone considering market research. We are looking forward to working with Real Insights on future projects. We wish Colette the best of luck in her endeavours.
Thomas Caulfield, Operations Director, Caulfield McCarthy Group Holdings Ltd
As a start-up business, Homewise.ie used Real Insights to test the feasibility of providing a 'home & garden' directory of suppliers & services in Ireland & the concept of a review & rating service for consumers.
The importance of investing in market research with a professional operation like Real Insights at the concept stage can not be emphasised enough. It was a vital exercise to prove that the direction we were taking was the right one for the business & that we were meeting market requirements. www.homewise.ie Irelands' largest 'rated' home & garden directory is now live, with visitor levels increasing each day as a result. Real Insights do deliver & they are a pleasure to deal with. We would recommend their services confidently to any business.
Rosey Broderick, Managing Director, Homewise.ie
www.homewise.ie
We believe that to survive in business today you must offer a better proposition then your competition and with this in mind we set about redeveloping our Venue to incorporate a large restaurant that would be unique in design and concept. As it will be so different from anything presently available we needed to test the market to make sure that what we envisaged as being popular amongst our potential patrons would indeed be so. We asked a few marketing companies to pitch for the business and in the end decided to use Real Insights, as they best seemed to really understand the brief we had given. This turned out to be a good choice for us as we got the personal attention, at all times, of the principal, Colette Quinn, which would not have happened with some other bigger firms. Colette was very flexible in regard to getting the exact information we needed and compiling it in the format we wanted. We are extremely happy with the results we got from using Real Insights and feel it was a good investment of our time and money. We are adjusting our plans directly because of the findings obtained by Real Insights and this will help us get it right from the day we open. We will use the services of Real Insights again in the future“.
Ciaran O’Neill, Director/General Manager
www.forumwaterford.com
A prudent question is one half of wisdom.
Francis Bacon, Artist
Market Research Society
www.mrs.org.uk
Marketing Society of Ireland
www.marketingsociety.ie
ESOMAR
www.esomar.nl
Association for Qualitative Research
www.aqr.org.uk
Cork Chamber of Commerce
www.corkchamber.ie
Enterprise Ireland
www.enterprise-ireland.com
Some interesting publications
www.research-live.com
www.marketing.ie
www.trendwatching.com
If you would like to find out more about our services, our ideas, or us please contact:
Colette Quinn @ Real Insights
6 Laburnam Avenue
Forest Hill
Carrigaline
Co. Cork, Ireland
Tel: +353-21-4374387
Mobile: +353-87-6896858
Email: colette {at } real-insights.com Linked-in: www.linkedin.com/myprofile
The important thing is not to stop questioning.
Albert Einstein
